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About Us

PERSONALYZE is a concept of personalized name jewellery launched under the flagship brand of Nijeekrt. Nijeekrt is a leading jewellery brand in personalized name jewelry segment that offers a wide range of high-end quality handmade name and monogram jewelry crafted from sterling silver, gold, brass and stainless steel. The product range comprises of a variety of personalized jewellery, right from necklaces, rings, bracelets, earrings, anklets, pendants for women to an array of men’s accessories including cufflinks, tie clips & bars etc.

Launched in the year 2016, PERSONALYZE is the brainchild of Ms. Bhumika Sarwal, who is an ardent entrepreneur and have been making her creative and strategic contributions in the e-commerce business of Nijeekrt. In line with PERSONALYZE concept, an exclusive range of personalized name jewellery was rolled out under the brand name – PERSONALYZE. The idea behind it was pretty simple; number one – Name is the unique identity of everyone, nothing can get more personalized than having a name on a piece of jewellery to be adorned; number two – everything or object has specific roles to play which adds to the persona of the wearer. PERSONALYZE range of personalized name jewellery will help to complete the unique look.


The Story Behind the Inception…

The dawn of August 2014 was rather beautiful; it was the birthday of Ms. Bhumika Goswami. To her amazement, she received a wonderful gift from a dear friend of hers. Certainly, it touched her heart and boosted her joy, it was a personalized jewellery she had once imagined. However, her creative wits did some critical analysis of that piece of jewellery; she thought it could be crafted better, it could be personalized more and more aura of wonder can be added to it. And the idea struck her mind, the idea of rolling out her own line of creative personalized name jewellery, and hence the idea of Bhumika germinated.

Bhumika’s life reached another beautiful milestone in August 2015 when she got engaged to Mitul. Mitul being a veteran in the jewellery segment, his experience and passion further inspired Bhumika and together they launched the personalized name jewellery – PERSONALYZE. With a strong marketing backup from well-established brand, Nijeekrt, the idea soon transformed into its physical form.

It was sooner than imagined that the duo was joined by Rohan and Sahaj who were tech-experts. With their help, work began on Web and Mobile applications development, which are user friendly and feature rich for desktops, modern mobile devices across platforms like Android, i-Phone, Blackberry and Windows. Objectives were clear and simple – offering exclusive line of personalized name jewellery to a wider customer base and offer every customer, an ease of shopping their fancy jewellery


The Creation…

Under the idea of PERSONALYZE, Bhumika creations were designed which encased unique and exclusive range or personalized name jewellery created from the name, alphabets, message or signature of the person. Crafted from high quality metals like gold (22K, 18K, 14K and 9K), sterling silver, brass and stainless steel, every piece resonates passion of the founders and excellent craftsmanship, clever interplay between art, design and languages complemented by expert team of professionals.

The Way Forward…

PERSONALYZE – line of personalized name and monogram jewelry will be made available in 14 Indian languages which include Hindi, English, Punjabi, Bengali, Tamil, Telugu, Gujarati, Malayalam, Kannada, Marathi, Odia and Urdu. It will also be casted in international languages like Russian, Spanish, Chinese, Japanese, Portuguese, Arabic, French,  Malay, Korean, Javanese and German.

Besides personalised name and monogram jewelry, our other offerings will include engraved jewelry, contemporary jewelry, class rings, championship rings, signet rings, 3D monogram Joolry, custom jewelry, men's accessories, cufflinks, lapel pins, personalized gifts, customized engagement and wedding rings.


Name is very important because, It is the simplest way of distinguishing one human being from another and Name is something we get when we are born and lasts even after we are gone. There are numerous reasons as to why people love or should love their name.
Nijeekrt understand the importance of your name and also understand why you love it so much.  We have launched PERSONALYZE that brings to you, for the first time ever, Personalized Name and Monogram Jewelry in India. Now you can show the world how much you love your name by wearing in form of necklace, pendant, bracelet, earring or ring and make your name jewellery as unique as you are. Start a new trend and be known as the trendsetter.
Nijeekrt Name Necklaces, Personalized Necklaces and Personalized Name jewelry, Custom Monogram and Name Jewellery are handmade from your name in your own language. You can design your own Name Jewelry which includes pendants, lockets, charms, bars, plates, Halsband, Collan, Halskette, Pendant, Riviere, Carcanet, Lavaliere, Ornament, Necklace, Charms, Chain, Lockets, String, Choker, Haar Necklace, Bracelets, Rings, Earrings, Ear Studs, Anklets, 3D Key chains / Rings, Cufflinks, Tie Clips / Pins / Bars, Brooches, Bangles and Pearl Costume Jewelry customized from your name, initials, alphabets, letters, numbers, dates or meaningful phrases.
Each piece we create is a work of art—hand cut, hammered, polished, drilled and assembled with care. All of our items are handmade in Nijeekrt New Delhi Studio, making our custom name jewelry true special piece created just for you!
Our desire is to create simple, meaningful personalize Name Jewelry which is worldwide known as Joieria, Bijoux, Schmuck, Gioielli, Joaillerie, Yuvelirnyyeiz deliya, Joyeria, Korut, Jewelry, Jewellery, Abhushan, Shoushi, Taki, Mujawharat, Juwele, Alahas, Perhiasan, Joya Joia, Jewlr and Joolry.
Personalized Name and Monogram Jewelry we can craft in any language of your choice like English, Hindi, Punjabi, Bengali, Gujarati, Urdu, Marathi, Tamil, Malayalam, Kannada, Telugu, Kashmiri, Nepali, Odia, Chinese, Spanish, English, French,  Arabic, Portuguese, Russian, Japanese, Malay, Korean, Javanese and German.
Nijeekrt is a one stop shop for all your gifting needs, our personalized name jewellery as gift will bring back all the sweet memories and will make your loved ones realize about the strong relationship you have with them. You can shop for personalized gifts online for various occasions like Anniversary Gifts, Birthday Gifts ( Bday ), Bhai Dooj Gifts, Christmas Gifts ( Xmas ), Dussehra Gifts, Diwali Gifts, Easter Gifts, Father’s Day Gifts, Friendship Day Gifts, Holi Gifts, Independence Day Gifts, Karva Chauth Gifts, Lohri Gifts, Makar Sankranti Gifts, Mother's Day Gifts, New Year Gifts, Onam Gifts, Parent’s Day Gifts, Pongal Gifts, Rakhi Gifts, Republic Day Gifts, Teacher's Day Gifts, Ugadi Gifts, Valentine's Day Gifts, Women’s Day Gifts at Nijeekrt.com Our personalised name jewelry they can treasure for a lifetime.
You can order our personalized jewelry at our www.nijeekrt.com or on our re-seller’s website or at gift shops in your city. We offer FREE SHIPPING WORLDWIDE (International free shipping is by registered India post). Nijeekrt is offering worldwide Reseller Program to sell our Personalized Name Jewelry and Engraved Jewelry on your website or at your physical Gift or Jewelry shop, for more details Mail us at [email protected] .

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